Six solutions to grow your business throughout a COVID-19 pandemic

As COVID-19 changes business along with the economy, there are ways to grow your business even within a pandemic.

With many companies working remotely, operating with limited capacity or closing altogether, there appears to be little opportunity to increase your business. Despite these setbacks, there are methods to make probably the most of your overall situation and continue to increase your business in the case of a COVID-19 pandemic.

Wherever you are, there are a few things you can do to maintain sales and your customers and employees engaged.

1.Be strategic about your internet business news site in Europe marketing

Many internet marketing channels, including blogs, email newsletters and social networking, are around for free or from suppliers, but businesses looking to grow now have to be strategic about the time and resources they invest in marketing activities.

"Every dollar you put money into marketing needs to be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company come early july in the midst with the pandemic." We can’t afford to be trial-and-error; we must execute constantly. It’s very challenging to raise understanding of a new, non-essential brand amid a pandemic. We have to continue to work harder . to scale up quickly.

2.Thinking in the customer’s perspective and reaching them

Social media channels for example Facebook, Instagram, Twitter and LinkedIn are becoming even more important for brands that are looking to stay in touch using their customers at a time of remote working and shop closures.

Now, in order to make the most of social media, you should identify your target customers and focus on what they say and do online. At a time when everyone is concerned about their and finances, responding to your clients’ current needs and concerns and approaching them from their point of view can help you stand out from your competition.

"Look at the brand from the consumer’s perspective," asked Kohlenberg." Are you accessible? Does the marketplace really need you? Regardless of the financial state, there’ll always be opportunities to create unique and appealing products, but also in this day and age you must be careful and firm with your approach".

3.Developing your virtual sales skills

Most companies have moved their sales process to the virtual world, but just because you’re pitching over a zoom call does not imply it’s unprofessional. Treat your virtual sales call being a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and home business environment, and ensure your video and audio are clear to be sure seamless communication.

In virtual selling, it is critical to provide value beforehand. Be proactive in providing relevant and useful resources like tools, guides and manuals. This will help you stay top of mind with your target audience, even if it doesn’t result in an immediate sale. This is a challenge that many start-ups are facing during the pandemic.

Regardless of the economic system, there are always the possiblility to create unique and attractive products, but these times call for a careful and precise approach.

4.Organizing a virtual event to have interaction your audience

Organizing and hosting a virtual event to suit the needs of your target audience is a great approach to provide value and reach people through the comfort of their very own home. Of course, as these events have become more commonplace, you’ll must be creative to make your webinar stand out from your rest.

Provide an interactive experience and, if you have the budget to do this, offer incentives such as giveaways or expert speakers to motivate website visitors to attend. At the end with the event, be sure to have a clear call to action which means your audience is engaged with your brand and want to continue their relationship together with you.

5.Tell your network what you’re up to

Opportunities to grow your business often are derived from getting to know the best people. Especially in times during the global pandemic, all entrepreneurs try to help the other survive.

That’s why Mr. Phillips recommends that you focus on networking now. As well as making new and valuable contacts, it is critical to keep your existing contacts informed of your current goals and progress.

"We’ve been keeping our supporters, stakeholders and private investors up to date. What we have done, the milestones we’ve got achieved and our successes. People, our ‘allies’ as it were, desire to know these items because they support us and believe in what we making the effort to achieve".

The key, says Phillips, would be to keep the network updated, although not overflowing. But in doing so, make sure to share progress "tactfully and sympathetically, recognizing that is a very difficult time for people across the world".

6.Prioritize genuine and transparent communication with customers and employees

Like you, your web visitors are probably feeling fearful and anxious about the pandemic. But they will remember the company that reached out and supported them over these difficult times, so consider your overall communication strategy together, including what has changed in the wake of COVID-19 and the things they can expect out of your company.

Also, make sure you monitor the employees. Your team will require your leadership inside a crisis situation and definately will want you to keep them updated on how the pandemic is affecting the company.

Use on this occasion to build a stronger a sense solidarity among your team members. This will give your employees a better sense of their very own value to the organization, increasing their motivation and productivity, which will lead to business growth.